Are you wondering what skill to acquire for getting out of all the stress that you are bound to take for this sudden pandemic? Are you feeling that your all-time safe Real Job is at stake as your company that you are serving long is feeling that you are out of date or an unnecessary expense that can be cut out at this tough time?
Don't you worry, because your thinking is so relevant to the time? Either you have lost your regular job already, or your salary has been cutting off regularly, or if you are in MNC by Luck, you are being boiled in a pressure cooker every moment. After all, these situations are affecting your relationships badly.
Moreover, it's really hard to see your learned skills to be replaced by a new generation app that takes your skill at stake and diminishes your demand in the Market. Depressed or finding the way to fight back? I know you must be thinking of fighting back and Obviously at this moment you must be finding a skill that can make your career the strongest that will be able to survive in all the changes, recession, or even pandemic.
If you are agreed on the above-mentioned questions or situation, I will suggest you go through this article once. I hope my ideas will help you out anyway.
Today, in this article we are going to talk about " Marketing".
It's said that this is the most vintage skill that is living today and will live forever. Many of you must be thinking this is useless, boring, and as usual. But if you can use your mind and conception to look into the entire job market the deeper picture will be clear to you. Marketing is the central idea that exists and creates jobs around it always even when it was in its traditional interface.
I am writing this article as an assignment of week 2 of the internship program of Digital Deepak Sir and whatever I am writing here is from the lessons taught by the video of #week2. Before going to the deeper layers let's talk about the Why.
Marketing education has a long shelf life because it is rooted in human psychology and understanding the market.
Suppose, you are a Graphics designer who has achieved all the skills required to make a graphical interface by a lot of labors and hard work. Tomorrow an app or software can appear in the marketplace which can be able to replace you and your skills. But marketing skills can't be replaced as it is deeply rooted in economics, psychology, and communication.
Marketing is a matter of perception that can't be created by a Robot.
So no artificial intelligence can replace it.
Marketing is a topic that has existed since the dawn.
Marketing used to be the most valuable investment that gives it a direct immediate ROI.
If you know how to sell you will have a very safe career throughout the ages.
Marketing is the backbone of any company if they have a strong belief in their products. Without understanding marketing, it's not possible to get into the business.
So, ultimately the marketing will be there always, by the ages it can change its procedures. Like we can see the growth of Digital Marketing today. As the age and the people are going digital day by day, marketing also changing its user interface only. But the laws are never changing by the time. So, before diving deep in the new age marketing, knowing the laws of marketing is mandatory because these will give your skill that firmness that it will be able to survive in any kind of Strom and penetrate all types of layers of recession.
Law of Marketing
1. Marketing is a science, not creativity. it's mostly about understanding your target audience and understanding their pain points.
2. Marketing starts before making the products.
It can be directed to natural sales if you can develop your products really well by understanding your customer’s needs.
3. Marketing is about hitting the right person with the right message at the right time that can generate a feeling of one to one conversation that can increase the flow to conversion.
4. Marketing is not just about selling. It's about keeping your customers so happy by communication that the trust builds and they remain your lifetime customer.
5. The purpose of marketing is to build a brand and identity that can capture the position in the customer’s mind for that specific niche. It can decrease your labor and cost of Marketing.
6. Marketing is a perception and product is the reality. So both should lead a person to one end that a good product can market for itself and make more and more brand ambassador that conversion can happen easily by word of mouth.
So at first, your products should be very good.
Be your own customer first.
Advertisement, copywriting, sales all are just components of Marketing.
Building a strong brand is highly recommended.
Choosing your niche paves your half way of success. After selecting your niche, you have to set a specific goal where you are trying to place yourself. Specifications and financial goals matter a lot.
To be specific the formula is
" Don't be the no.1, be the only one in your own specific niche".
For financial upliftment,
A goal is mandatory.
Let's say your goal is 10000 in a month . 10 sales of 1000 rupees is recommended to keep the high ROI instead of 1000 sale of 10 rupees.
Communication skill is important
Marketing for a good product is helping people with their problems with the best solution, it's not manipulation.
It's not about good English, but only express what you think.
Converting your past customer is a lot easier than a new one. So almost regular communication to take care of their trust is very important.
But, after all, as you are developing high end and high valued products focusing on the people of *India1, to be able to communicate in English is really important.
You must be wondering what is India 1, right?
It's related to global and Indian economics and the wealth segment of India. Everyone must have a piece of basic knowledge to make a good decision or make your Strategy. Nowadays India's average age is 27 almost who can spend. So cash will be there in the market and the economy will go high. That's why India and China is a beautiful market with a lot more work possibility.
There are so many economic facts like debt, economy, recession, etc that should be in knowledge. Another very important topic to be mentioned here the wealth concentration in India which is the most important issue in fixing your target customers who fall in the section of India 1. They have a credit card, laptop or desktop, a car, make more than 5 lakhs per annum, speaks good English, and concentrated in the top 10 cities in India. Almost 23 million households with 110 million people come in your target who will be able to spend 30-50 million until 2025.
The rest portion of the population in India comes in India 2 and India 3 who are in the labor class mainly with per capita income of rs. 3000 and lower. If you are a mentor you can try to bring some of them to India 1 with your services. Trust goes higher around you in that case. Your brand ambassador and lifetime customer will be created.
So, how the part of Indian or 3 can be transferred to India1?
The answer is " wealth creation" that can give them a higher spending power and a better lifestyle.
The CATT FUNNEL can help here. ByCATT FUNNEL this is said that,
Wealth = n^CATT
n stands for Niche:
the intersection of your Talent, Passion, and Market demand. Focused on a specific niche will higher your identity and brand value.
C stands for Content:
Good content is the most valuable asset for any business that will attract people. It contains your blogs, posts, lead generation, magnets, live webinars, etc.
A stands for Attention:
if you have good content, driving traffic to it by SEO, social media, paid ads, referrals are important.
T stands for Trust:
Deep communication and thinking will help you here to convert your traffic to leads. Automation helps you here to build trust.
T stands for Transactions:
conversion of your leads by natural sales method.
CATT > WEALTH CREATION > MEET YOUR FINANCIAL GOAL
Niche saturated? Go for another Niche.
So, what should be the method to execute this CATT?
A traditional or the new generation of digital marketing?
TV, Radio, newspapers come under traditional marketing which is replaceable by Digital Media with 100 million users. Marketing for low consumer rate product doesn't go with the traditional medium as they are far more expensive. The digital medium is available with almost free of cost, deep , personalized, targeted marketing.
After all, it's all about running advertisements, generation of leads, and nurturing, and increasing Brand Awareness.
Direct response marketing
This is a type of marketing to elicit an instant response by encouraging prospects to take specific actions. It directs you to take action like subscribe youtube channel, fill out a form, download a book, go to read your blog, a late-night information phone call for the last hour sale, newspaper advertising with a phone number, landing page with a lead form, land to a product page, etc.
All the actions make a conversion that is called
Integrated Digital Marketing
You can use your marketing skills at different levels that can really make you independent. 2020 is the best time to Kick out your noisy boss and be the
The scalability gives you additional advantages.
Learn sales, handle client, and manage team will be your key factor to serve companies as a digital freelancer. You can be the content creator, designer, SEO expert and anything you are into under your own brand.
At the age of 2020, it's only your personal brand that can provide you with the identity and the mass trust. ( Mass trust blueprint)
Here the system works, not experiment.
Be visible, the best-known matters a lot, it can beat the best.
Creat brand ambassador by quality. People want to hear from people, not by a logo .
Be the biggest individual brand by own self, it can generate many other brands that can be merged or sold and create wealth for you.
Be your own boss, be self-dependent.
Like the article? Got the clarity enough? Please let me know in the comment section. Subscribe to get to know more and deep exploration and consultation.
Comments